THE COFFEE HAG
Date: January 2020
Objective: Rebrand and Brand Identity
Deliverables: Logo, Packaging, Signage
Tools: Illustrator, Photoshop
The Coffee Hag re-brand was a highly researched project involving multiple months of creation and refining. Together we formed the tag line "forming authentic connections with authentic coffee." The design was to feel authentic, expressive and inclusive. These words drove the ideas and concepts as we explored what the new direction included. The logos circular form now represented community and welcomes individuals in. The brand identity looks to postage stamps/mail and brings that aesthetic into the fold to remind people of the authentic connections we create everyday. The color palette brings in the expressive choices that each individual brings with them when they enter the store.
EXPLORATION
LOGO CREATION
BRANDING ELEMENTS
PACKAGING
SIGN / MENU
